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EcoAdventure Media: Walking the Talk

  • Ethan Gelber
  • 28 May 2013

EcoAdventure Media logoToday, I am proud to announce The Travel Word’s part in the launch of EcoAdventure Media, a group of seasoned media and travel industry professionals – writers, reporters, editors, bloggers, photographers, videographers, podcasters, marketing/PR virtuosos, social media experts and more – united behind a powerful platform for promoting eco-conscious brands.

Of course, it’s a behind-the-scenes exercise that most travellers will never get wind of, but this is our early and hopeful boast that perhaps the responsible, sustainable and local causes The Travel Word champions, not to mention the results of our lobbying, will be amplified by EcoAdventures Media and add momentum to the process of inspiring more people to think more mindfully about how who operate in or benefit from the travel industry.

EcoAdventure Media aims to connect sustainable travellers with trustworthy travel industry operators who emphasise travelling responsibly. We want to encourage the growth of the ecotourism industry by inspiring more travellers to make conscious choices that benefit conservation efforts and local cultures. Basically, we want to help propel responsible ecotourism into the mainstream.

That is what has motivated The Travel Word’s participation in this undertaking, our enthusiasm for which can be summarised in two words: turf and collaboration.

Protecting Our Turf

‘Turf’ here has two meanings, one more commercial and the other more ecological. On the commercial front, the travel industry is a very big and very busy place, constantly shifting and evolving. These days, for small businesses to stake ground and hold it – provide a relevant service and live by it – takes a lot of time and resources. What EcoAdventure Media represents for us is a bigger footprint, a bigger piece of turf that, with a bigger team looking after its interests, commands more attention and will help us continue doing what we are passionate about.

On the ecological front, we remain convinced that the travel industry could be a – or even the – leading global player in fostering the kind of change that rectifies some of the world’s more intractable problems, including poverty, inequality and environmental damage. By stepping up as a force for earth-consciousness, responsibility and sustainability in travel, EcoAdventure Media is walking the talk already spoken loudly by its eco-minded members.

A Mighty Whole

From culinary, cultural and family travel to nature travel and outdoor recreation, EcoAdventure Media collectively covers every major aspect of ecotourism and outdoor adventure. But it is a mighty whole far greater than the sum of these parts.

Cover page of the EcoAdventure Media media kit

Cover page of the EcoAdventure Media media kit. Click on the image above to download the full kit.

“We’ve got two worlds existing in tourism,” writes Anna Pollock of Conscious Travel: “the traditional mainstream that is preoccupied with business as usual (i.e., more of everything so long as that delivers more profit even if it delivers less value to the places it exploits)… [and] a huge but fractured, sometimes fractious fringe that is growing and spreading like multiple infections that haven’t yet coalesced.”

I believe EcoAdventure Media is one of several early moves toward coalescence. In the face of “plenty of agencies and consultants all too willing to provide the platitudes and spin to make the status quo feel comfortable and… even glittering and chic,” continues Pollock, EcoAdventure Media is an example of something actively “building a better tourism never to be underestimated or under valued.” Just as importantly, we hope not to be “too inward looking – applying labels, arguing over definitions and decrying the expression of a problem.” We believe that EcoAdventure Media will prove an early exception to the weaknesses Pollock describes of disparate actors “not joining up with their counterparts in society who are addressing deeper causes and systemic disfunctionality.”

As award-winning veterans in the travel industry, the 16 individuals behind EcoAdventure Media have spent years building loyal followings and extensive influence in their respective fields. In the aggregate, the 13 websites associated with EcoAdventure Media average over 500,000 page views every month, with a collective reach of millions of social media followers across the most pivotal networks and platforms. EcoAdventure Media allows us to put that influence to work through a range of content and marketing services, from press trips and sponsorships to content generation, and social media marketing and training, not to mention traditional media services like writing press releases and managing marketing and PR.

In addition me, Ethan Gelber, of The Travel Word, EcoAdventure Media involves the following 15 people working across 12 other websites from locations throughout the U.S., Canada, Europe and Australia. They are:
* Jim O’Donnell of Around the World in Eighty Years
* Mariellen Ward of BreatheDreamGo
* Michael McColl of Ethical Traveler
* Matthew Karsten of Expert Vagabond
* Bret Love and Mary Gabbett of Green Global Travel
* Barbara Weibel of Hole In The Donut Cultural Travel
* Matt Gibson of Matt Gibson’s Outdoor Adventures
* Michael Turtle of Time Travel Turtle
* Cristina Garcia & Hal Brindley of Travel For Wildlife
* Jennifer Miner of The Vacation Gals
* Jessie Voigts & Ed Forteau of Wandering Educators
* Caz and Craig Makepeace of yTravel Blog .

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Ethan Gelber

In addition to his freelance travel writing (Lonely Planet author, ex-AFAR Ambassador, Huffington Post Travel blogger and more), Ethan has agitated tirelessly for responsible/sustainable travel practices, family travel, keeping things local, and quality and relevance in publishing and destination marketing. Among many other things, Ethan is editorial director of the Family Travel Association, a co-founder of OutBounding, and tackles content projects for HomeExchange.com and RW Social, which produces the NY Trav Fest. Previously, Ethan was Chief Communications Officer of the WHL Group, for which he founded and edited The Travel Word (this now-independent blog); publications manager of the French government tourist office (Atout France) in NYC; and helped manage a Paris-based bicycle tour operator.
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adventure travel, animal conservation, ecotours, marine conservation, opinion, outdoors, responsible travel news, whl.travel,

One Response to “EcoAdventure Media: Walking the Talk”

  1. Michael says:

    Hello Ethan!
    So good to see you involved in yet another meaningful pursuit. Your work continues to impress and I look forward to more and possible collaboration in the future.
    You have assembled a remarkable group and I look forward to following your success. I would like to offer services from our Eco-Retreat in Bali (Floating Leaf Eco-Retreat) as we share a vision. I want to support your efforts however we can so please let us know how we can also be involved. You can read about our eco-initiatives on our site and our mission is to be an exemplary model for sustainable living without compromising luxury, design or technology. We want to show people it is not much more difficult to live sustainably and give back to the community. We invite all to come see what we are creating in Bali.
    It is heartwarming to see meaningful movements such as this and I look forward to collaborating.
    Warm regards,
    Michael and Putu

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