In the province of Vojvodina and part of eastern Serbia, an area where tourism has yet to be tapped to its full potential, an undertaking called the Wealth of Diversity project has been set in motion. Coupled with the warm-hearted, friendly, open nature of the people who live there, the project guarantees visiting tourists a unique multicultural experience and hopes to help generate revenue in the hosting small villages.

Situated in the southeastern Europe, the Balkans is fast becoming one of the most popular destinations for intrepid travellers. Following the successful completion of a Balkan Hotel Market Access Program, independent travellers plan tourism in the Balkans can now research, plan and book their trips online through locally owned and operated travel websites.