Explore Oman with a Responsible Local Travel Leader

  • Laurel Angrist
  • 30 November 2011

The beautiful landscapes of Oman attract more than 1.2 million travellers each year, drawn in by the expansive deserts, ancient cities, majestic mountains and beautiful coastal beaches that combine to offer an incredible range of leisure activities and exciting outdoor pursuits. From the historic capital city of Muscat, with its gorgeous gardens and ancient forts, to the nearby shores of Masirah Island (a popular nesting ground for sea turtles) and the rolling dunes of the Wahiba Sands, Omanis have plenty of national heritage of which to be justly proud.


Getting around Oman can be challenging, but booking your ground transportation ahead through Green Path Transfers is the perfect way to explore the country. Photo courtesy of Elite Travel & Tourism

A Green Path Transfers Partner

For anyone planning a trip to this beautiful country, finding reliable transportation is of course key. Long driving distances combined with regularly washed-out roads and occasionally dangerous wadi crossings all pose serious challenges for travellers. It therefore pays to consider booking at least ground transportation with a knowledgeable local taxi and transfer service.

Fortunately, the experienced professionals at Elite Travel & Tourism can provide comfortable transportation to any destination. Elite is now the local partner of Green Path Transfers, the fast-growing global and eco-friendly transport service.

Through Green Path Transfers, Elite Travel & Tourism looks forward to expanding the reach of its taxi and transport business to responsible travellers from all over the globe.

“In a developing country like Oman, we have worked hard to bring professionalism and safety to this market,” explains Will Plummer, Business Director at Elite Travel & Tourism. “We believe that with our friendly staff we are ideally place to be the first introduction to those visiting Oman and reassure people of what a fantastic country it is to visit.”


Since 2004, the experienced and knowledgeable team at Elite Travel & Tourism has been helping travellers explore legendary Oman. Photo courtesy of Elite Travel & Tourism

A Local Leader

Founded in 2004 by a Omani local Amor Hardan, Elite Travel & Tourism has grown into a successful and responsible travel business that today offers transport services, as well as tailor-made tours and vacation packages throughout the country. When he decided to launch the company, Hardan, who had already enjoyed a 15-year career at the Intercontinental Hotel Muscat, was eager to show people the many stunning off-the-beaten track destinations worth visiting in his home country.

In 2009, Elite Travel & Tourism acquired another business, called Alanaka Tours, as a way to lead small-group tours and desert-camping adventures. In the same year, Amor’s wife, Karen Hardan, joined the company as general manager and, with her wealth of experience in the hospitality industry, raised the company’s overall level of professionalism.

Today, as a local tourism operator with a strong commitment to the environment and to local communities, Elite Travel & Tourism is pleased to join the Green Path Transfers’ growing global network of responsible transport partners and ground transfer operators. “Being part of the WHL Group family” – Green Path Transfers is part of the WHL Group – “has already been very successful for us and it is great to be part of Green Path Transfers too,” Plummer adds.

A Greener Perspective

Elite Travel & Tourism is encouraged by the positive value of lasting partnerships with other like-minded tourism and transport businesses also part of Green Path Transfers. Like other partners committed to responsible and sustainable local travel and transportation, Elite Travel & Tourism shares the emphasis Green Path Transfers places on going green, in particular the ability to offset a full 100 percent of the carbon emissions generated by its transfers business.


In keeping with its responsible tourism philosophy, Elite Travel & Tourism is intent on helping to preserve the beautiful local environment of Oman. Photo courtesy of Elite Travel & Tourism

“We believe we can offer the services and standards that clients of Green Path Transfers expect and with our own responsible tourism policy we are very conscious of the need to offset the carbon emissions we make,” explains Plummer. “We are continually working to find new ways to make our own service more green and are exploring what we can do within the Middle East to accomplish this.”

In keeping with its own philosophy and goals, Elite Travel & Tourism hopes the new partnership will help raise consciousness in Oman around the need for more eco-friendly vehicles and transportation solutions.

Far-Reaching Service

With a 32-vehicle fleet of luxury sedans, 11-passenger minibuses and 4×4 off-road vehicles, Elite Travel & Tourism is more than capable of meeting any request for ground transportation in Oman. The majority of the company’s clients head to the beach resorts of Muscat or to the old capital of Nizwa in Oman’s northern region. A journey to Nizwa is Plummer’s top recommendation, since it can be a jumping-off point to the stunning canyon-like scenery of the Hajar Mountains. Also in the north is the Musandam Peninsula, separated from the main part of Oman by the United Arab Emirates.

Beyond this, says Plummer, “a trip to the desert is a must.” With the Wahiba Sands only two hours from Muscat, they are very accessible. For those with more time, he recommends visiting Salalah in the tropical south, a city famous for its sweet-smelling frankincense trail.

“Of course,” adds Plummer, “we offer services everywhere in between all these sites and have many guests who enjoy exploring between north and south, especially along the stunning coastline.”

To learn more about Green Path Transfers and how to be part of carbon-neutral travel arrangements that emphasise green technology in a growing number of destinations around the globe, visit www.GreenPathTransfers.com.

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Laurel Angrist

A native New Yorker, Laurel Angrist is a well-practiced escape artist whose passion for travel and the outdoors has led her to some truly offbeat and interesting places. Outside her work as media consultant for the WHL Group and wordster-in-chief of The Travel Word, Laurel is a writer specialising in stories about tourism, culture and the environment, and is also pursuing a masters in Library Studies at the City University of New York. Visit her website: www.laurelangrist.com.
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Asia, beaches, deserts, ecotours, local knowledge, new local connections, Oman, responsible transport, Western Asia,

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