We know you’ve got your favourite travel destinations. Everyone does. Now, through the Local Voices Rally and Tally for Local Travel Experts, you can vote for your favourites AND help some ethical local travel experts win support for their businesses. It’s very, very easy! During the month of June, it’s as simple as pasting some text and adding your name.

There’s a lot of niche labels in the ‘alternative’ tourism space. It’s a glossarial minefield, a curatorial briar that some people see as just a whole lot of split hairs. More importantly, this kind of nature- and people-conscious travel still represents only a fraction of the overall tourism industry receipts. Today, however, in a travel-and-tourism first expected literally to turn the industry on its head and mainline the marginal, the WHL Group announced a sweeping shift in paradigm.

There is no shortage of niche travel labels out there. I suspect, though, that more than just a few of them are either meaningless or confusing to travel consumers. But I want take a stand with regard to one – Local Travel. It is the strongest foot forward if we are to work together to improve ethical standards in tourism from the bottom up and for everyone involved.