Through Green Path Transfers, Elite Travel & Tourism looks forward to expanding the reach of its taxi and transport business to responsible travellers from all over the globe. “In a developing country like Oman, we have worked hard to bring professionalism and safety to this market,” explains Will Plummer, Business Director at Elite Travel & Tourism. “We believe that with our friendly staff we are ideally place to be the first introduction to those visiting Oman and reassure people of what a fantastic country it is to visit.”

When it’s summer, the tourist migration to the Mediterranean’s famed beaches is at its height. However, there’s an older guest who has lived here for the past 95 million years and needs our help: the marine turtle. Saving the marine turtle just may be one of the few things the international community can agree on these days, especially steps taken toward turtle conservation through tourism.

In 2007, after I learned that the government of Jordan had declared a poverty pocket in the community known as Ghor Al Mazra’a (Jordan Valley), I founded something called the Zikra Initiative, an ‘exchange tourism’ program through which city-based people can immerse themselves in the uniqueness of a rural area through workshops led by locals. It seems like we have come so far since then, and yet there is still so much to be done.

To the well-intentioned traveler, ‘green’ labels can be a bit vague, a tinted title that has been taken to mean a host of things, not all of them positive. Faced with growing concerns about tongue-twisting turns of phrase like ‘sustainable eco nature adventures,’ the average person is left wondering what a green leaf means on hotel pamphlets. So what makes green hotels truly ‘green’?