With 167 countries represented by over 5000 exhibitors, the first open-trade day of the World Travel Market in London was certainly no-holds-barred. Enticing the crowds meant dishing out the tastiest of local cuisines, turning up the volume on some truly local tunes, donning traditional garb and even, in some cases bringing out the celebrities to…

Although this year whl.travel will not have an official branded booth at the World Travel Market, you can certainly count on us to be there. At last count, 18 local partners will be present at the ExCel centre under their local company banners, as will three whl.travel representatives, although the latter three only on Tuesday…