The Travel Word Has Relaunched After 40 Score Articles and Two Years (Ago Today)

  • Ethan Gelber
  • 1 August 2012

Several months ago, we knew that precisely two years – and more than 800 published articles – since the birth of The Travel Word would be a perfect time for a facelift. While we are very fond of the old face that carried us through our infancy, teething and early adolescence, some of what we put in place was always only going to be temporary. That that ‘temporary’ stuck for 24 months speaks to just how busy we’ve been.

The new homepage of The Travel Word

The new homepage of The Travel Word

One guiding reason for the facelift has been the weakness of our internal navigation. Not enough of our readers are finding their way to our rich archive of 40 score articles showcasing responsible, sustainable and local travel resources and activities in more than 100 countries. So we’ve put quite a bit of thought into providing easier and more obvious access to that great content.

The most important thing we’ve done is given greater prominence to our three-colour navigation scheme, which allows for at-a-glance review of material by destination, by human interest articles and by responsible/sustainable travel tales.

The Travel Word LOCATION barBlue is the colour assigned to our articles with a particular focus on a destination. By clicking on the blue ‘LOCATION’ bar below the top photo banner on any page, you can use our nifty maps to find articles, information and resources about a continent, a world region, a country or a specific destination within a country.

The Travel Word HUMAN INTEREST barPink is the colour assigned to our articles that put pride of focus on human interests. For a full list of human-interest topics and features, click on the pink ‘HUMAN INTEREST’ bar below the top photo banner on any page.

The Travel Word RESPONSIBLE TRAVEL barGreen is the colour that identifies articles with a strong responsible/sustainable travel slant. Different categories and features are listed on a page reached by clicking on the green ‘RESPONSIBLE TRAVEL’ bar below the top photo banner on any page.

We’ve also raised the profile of our Photo of the Week gallery, a sumptuous feast for the eyes and the intellect, a pairing of dazzling images with text written about the image, often by the photographer. See AND understand what you’re seeing.

We hope you find these and many other small changes to be useful and intuitive. (Agree or disagree, do leave a comment!) Please take time to explore the responsible, sustainable and local travel world as we and our scores of local experts and writers are revealing it.

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Ethan Gelber

In addition to his freelance travel writing (Lonely Planet author, ex-AFAR Ambassador, Huffington Post Travel blogger and more), Ethan has agitated tirelessly for responsible/sustainable travel practices, family travel, keeping things local, and quality and relevance in publishing and destination marketing. Among many other things, Ethan is editorial director of the Family Travel Association, a co-founder of OutBounding, and tackles content projects for HomeExchange.com and RW Social, which produces the NY Trav Fest. Previously, Ethan was Chief Communications Officer of the WHL Group, for which he founded and edited The Travel Word (this now-independent blog); publications manager of the French government tourist office (Atout France) in NYC; and helped manage a Paris-based bicycle tour operator.
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media, opinion, responsible travel, responsible travel news, WHL Group news,

2 Responses to “The Travel Word Has Relaunched After 40 Score Articles and Two Years (Ago Today)”

  1. This ‘facelift’ has obviously done wonders, although I have no doubt that the content was just as great beforehand. What an interesting and worthwhile philosophy for travel!

    Your site is easy to navigate, and the articles are well worth reading. Kudos, also, for the high quality image content you provide. All these factors combine to make your site a real pleasure to browse.

    Thanks for all the hard work. I will be sure to promote you where I can.

  2. It is no small undertaking to organize, frame, flag, and improve the accessibility/searchability of that quantity of content. This is something we’re currently engaged in at The Ambler.

    Many of your articles are richly layered in more than a few different aspects of travel — broaching sustainability and experiential travel, cultural awareness & conservation initiatives — all in a single piece! How do you determine the appropriate categorization for such holistic travel coverage?

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