Urban Adventures Strikes a Promising Chord

  • WHL Group
  • 10 December 2009

After the successful launch of Urban Adventures on October 1, 2009, the business has been moving from strength to strength. The month of November, in particular, was very productive in network growth and technological improvements. Now just 71 days after officially opening our days, there are 28 destinations and 94 adventures live, with new product being added each week. Destinations already operating include major centres like New York, London, Rio de Janeiro, Delhi, Johannesburg, Istanbul, Sydney, Bangkok, Vancouver, Nairobi, Kathmandu, and Lima.


Of course, there are many new partners who will be launching tours in their destinations over the coming months. Included in this mix are 13 established whl.travel local connections from Athens (Greece), Boracay (Philippines), Brunei, Cappadocia (Turkey), Dominica (Caribbean), Foz du Iguassu (Brazil), Jamaica (Caribbean), Madeira (Portugal), Riga (Latvia), Rio (Brazil), St Lucia (Caribbean), Thessaloniki (Greece) and Merida (Mexico).

Despite this incredible progress, the Urban Adventures sales team is far from at rest. They have been working hard to recruit and sign new partners in other major destination throughout Europe and North America including Amsterdam, Barcelona, Budapest, Dublin, Florence, Rome, St. Petersburg, New Orleans, Ottawa, Philadelphia, San Diego, Seattle, Toronto, and Vancouver… among many others.

The Urban Adventures buzz has carried across to consumers as well, especially through the tester program, where travellers have the opportunity to win free Urban Adventures in select destinations each month. Almost 12,000 testers have registered so far. Every month, these testers receive email notifications of the freebies up for grabs on a first-in-best-dressed (i.e. first-come-first-served) basis. In addition, more than 12,000 travellers have registered to receive the monthly traveller newsletter –’The Urban Adventurer’.

Basically, if you haven’t yet heard of Urban Adventures yet, you will soon. Negotiations continue with various global distributors, some of which already list some Urban Adventures on their websites, including Expedia, Viator, STA, Isango, Keith Prowse, Virgin Blue Holidays and Flight Centre.

About Urban Adventures

Intrepid Travel and whl.travel have joined together to create Urban Adventures, a new style of travel experience for those who want to get off the beaten path and really connect with the destination. Urban Adventures are city tours with a difference! The experience can be as short as a couple of hours, or a whole day, but in every case, Urban Adventures will take you to interesting places to meet locals and really see what makes the place tick, getting to know it like a local. In fact many of our travellers are locals, seeing their own cities in a different way.

Whether it’s your first time or your hundredth, we’re confident that Urban Adventures will open up a whole new dimension on many of your favourite cities around the world. Every Urban Adventure is also designed to support local communities, their cultures and the environment. As such, Urban Adventures are fun, insightful and true win-win experiences.

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