Now in its beta release and focusing on emerging markets, Hotel Link Solutions aims to provide to accommodation owners a solid and affordable web presence, helping even the smallest guesthouses take advantage of the latest e-commerce trends and a world of connections.
As the Internet has increasingly become a shopping outlet of choice for many consumers, would-be adventurers in ever greater numbers seek travel inspiration on the Internet, as well as the means by which to book it. However, research reveals that many independent hotels still have not grasped the central commercial importance of online reservations and often have not included a dynamic booking facility on their websites.
Armed with this knowledge, Hotel Link Solutions offers an easy-to-understand and complete technology package that integrates all the principal hospitality-industry supports presently available in the e-marketplace, including a booking engine, social media packages and channel management.
As part of the WHL Group – the largest local-travel company in the world, a global network of companies with extensive experience developing technology for travel operators both the developed and developing world – Hotel Link Solutions provides comprehensive digital-marketing solutions directly to accommodation providers.
Recent reports suggest that Hotel Link Solutions is responding to demand in a growing and promising market. In one instance, the third quarter of 2011 saw a 6.1 percent increase in room nights sold directly via official hotel websites as compared with the same period in 2010.
“We have been working with small hotels from all over the world for almost 10 years and long recognized that most of them still don’t have a consistent web presence,” says Len Cordiner, CEO of the WHL Group. “But we’ve also been witness to the success of the few hotel owners that seek to market their own small businesses online. They often reap the positive reward of an increase in room bookings.”
Hotel Link Solutions has therefore developed a cost-effective and fully optimized technology package that addresses hotels’ primary online needs. The offering includes attractive websites through which travelers can make direct bookings, as well as a booking widget that can be plugged into any existing website.
“We offer a very customizable solution,” explains André Franchini, CEO of Hotel Link Solutions. “And, most important, we sell it for a fraction of what can be found anywhere else.”
Hotel Link Solutions has turned its attention mainly, but not solely, to emerging markets where the type of technology it provides is not yet available. Still in its beta release, Hotel Link Solutions is presently overseeing a handful of pilot projects in the Philippines, Brazil, Sri Lanka, Seychelles, Fiji and Tonga.