About The Travel Word

The Travel Word is a website that showcases responsible, sustainable and local travel.

We are committed to inspiring mindful and independent travellers headed off the beaten path with local businesses making responsible and sustainable decisions about their destinations. Through anecdotes, articles, profiles, opinion pieces and news, our local voices aim to inform travellers about unique and ethical ways to experience a destination, travel responsibly and help sustain the distinctive qualities of a place.

For more information and answers to lots of questions, please see our FAQ.

WHL Group logoAlthough the Travel Word became an independent publishing platform in January 2013, it was first established as the online mouthpiece of the WHL Group (see details below). As such, a great deal of its content prior to January 2013 drew from a vast pool of ideas generated by the WHL Group’s local tour operators, partners, suppliers and more.


The Travel Word is a collaborative multi-user publishing platform contributed to by people who aim to improve the ethical standards of the global tourism industry. While the majority of our content is generated by those contributors, we do occasionally accept cash advertising, sponsorship, paid insertions or other forms of compensation, as is common practice in the travel industry.

Importantly, The Travel Word believes in honest relationships and opinions, and abides by lawful disclosure standards. We therefore fully reveal all sponsorship connections in order to safeguard the credibility of our writers. Starting in January 2013, when, from time to time, branded posts and paid content are infrequently featured on this website, that content or advertising is and will always be clearly identified as such. Prior to January 2013, a great deal of the content was inspired by WHL Group partners.


Additionally, while the managers of this website may occasionally be compensated for posts or receive complimentary travel or reduced “media” rates for hotels, tours and attractions (including those that may be featured on this website), we have always given and will continue to give our honest opinions, findings, beliefs or experiences on all topics, services and travel products. The views and opinions expressed on this website are purely the writers’ own and any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

The Travel Word strives to be a well-respected authoritative voice in the service of ethical travelers and always aims to highlight the best examples and approaches to responsible, sustainable and local travel. In keeping with that, The Travel Word has signed on to the Blog with Integrity Pledge.


The WHL Group believes in improving the travel experience and the ethical standards of tourism from the bottom up and for everyone involved.

WHL Group companies tap into and magnify the excellence of local tourism experts who, alone, are local leaders, but united have become a forceful global presence for the right kind of tourism, bringing to major markets all the local opportunities that make a positive impact on hosts and visitors.

By sticking to its values, the WHL Group is now the largest local-travel network in the world, an ensemble of global travel companies that help travellers find unique ways to experience a destination through conscientious local tourism professionals.

whl.travel logo

whl.travel is a global online travel-booking franchise network – a springboard for mindful and independent consumers – with local tourism companies present in over 250 destinations.

Urban Adventures logo Urban Adventures, a joint venture with Intrepid Travel, is a global range of unique day tours in over 100 cities for people who want to get off the beaten path and really connect with a destination like a local.

Green Path Transfers logoGreen Path Transfers is a global network of competitively priced, eco-friendly airport transfer and ground transportation operators, many using low-emission vehicles but all 100% carbon offset.

Lime&Tonic logoLime&Tonic is a hybrid service that blends city guides with flash sales and a loyalty program – a user-driven city guide providing members with great offers on the best things to do in a destination.

Hotel Link Solutions logoHotel Link Solutions brings the full benefits of new Internet opportunities to small- and medium-scale accommodation providers through its comprehensive range of low-cost digital-marketing and sales solutions.